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It’s Showtime! Show the world what can be done.

March 26, 2010

On March 27, between 8:30 and 9:30pm, the Absolute World Group will join an estimated one billion people from 41,000 cities in 87 countries participating in Earth Hour. Individuals, businesses, and international landmarks including the Golden Gate Bridge, Empire State Building, Eiffel Tower, the Great Pyramids and the city skylines of Las Vegas, Hong Kong and Tel- Aviv pledge to turn out the lights for 60 minutes.

As Asia’s leading lifestyle property developer, resorts and hotels operator, fractional ownership and vacation club pioneers, the Absolute World Group are committed to operating its business responsibly. “By supporting Earth Hour you are drawing attention to the impact a simple action such as switching off a light can have on our planet.” said Bryan Lunt, Chairman of the Absolute World Group. “It highlights the actions we can take at all times to conserve energy for environmental and financial results.”

In support of Earth Hour, the company will be shutting off the lights in its offices across China, Europe,  Hong Kong, Russia and Thailand. The company is also encouraging its employees to participate in the event by turning off office lights and unplugging non-essential equipment before leaving their workplace on Friday, March 26, and by turning off their home lighting for Earth Hour.

Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. Global landmarks such as the, Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

Earth Hour 2010 takes place on Saturday 27 March at 8.30pm (local time) and is a global call to action to every individual, every business and every community throughout the world. It is a call to stand up, to take responsibility, to get involved and lead the way towards a sustainable future. Iconic buildings and landmarks from Europe to Asia to the Americas will stand in darkness. People across the world from all walks of life will turn off their lights and join together in celebration and contemplation of the one thing we all have in common – our planet. So sign up now and let’s make 2010 the biggest Earth Hour yet!.


It’s Showtime! Show the world what can be done.

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