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January 13, 2012

Bryan Lunt, Absolute World Group

Nominated For: Best Industry Leader

Nominated For: Entrepreneur of the Year

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Bryan Lunt’s career in the resorts industry spans almost 27 years.  In 1998 Bryan founded the Absolute World Group, strategically growing the company to become one of Asia’s leading and multi award winning lifestyle property developer, resorts and hotels operator, destination club and shared ownership pioneers, with 1300 staff positioned across China, Europe, Hong Kong, Russia and Thailand.A destination club only up to 2007, Bryan’s vision led him to engage in the boutique real estate and resort development marketplace, taking the Absolute Resort & Hotels property portfolio to US$60+ million in only 2 years, whilst selling US$5 million of generic real estate concurrently.  Only 1 year later, Bryan led the Absolute World Group into boutique resort development and the uncharted territory of shared ownership in Asia, personally selecting seven projects exclusively for location and investment potential.Bryan is the ultimate visionary who has driven his team and company with an unrivalled passion to levels of exponential growth. Starting his career as an OPC Bryan has developed into one of the industry’s most influential and unstoppable entrepreneurs, with extensive senior management experience, a solid comprehension of the resorts industry, the intuition to naturally understand client needs and a gift for recognising potential in his employees.

Bryan’s vision to create a widely acclaimed offering to both prospective and long term Absolute clients has led to substantial growth in the Group’s portfolio which now encompasses Absolute Resorts & Hotels, Absolute Developments, Absolute Real Estate, Absolute Shared Ownership and Absolute Destinations as well as it’s own magazine – Absolute Thai Lifestyle. Attracting world-renowned names such as The Registry Collection and Interval International, plus leading designer brands and the latest technologies to enhance their resorts and vacation ownership products to unprecedented levels.

Now, as pioneers of shared ownership in Asia, the Absolute World Group is the founding sponsor of the Alternative Ownership Conference Asia Pacific ( Now in its third successful year, this annual gathering of regional resort developers offers an abundance of shared ownership knowledge and understanding in order to educate the industry in Asia and beyond.

Bryan’s key achievements to date include:

–    responsible for the conception, development and implementation of Absolute’s innovative and award winning Fractional Products

–    securing and developing leading brand affiliations and endorsements

–    personally selecting a variety of strategic development opportunities

–    visionary new resorts such as The Beach Samui and Absolute Bangla Suites

–    developing mutually beneficial partnerships with affiliate resorts such as The Village Coconut Island to implement successful sales structures

–    growing the company into a multi-million dollar global organization with a turnover in excess of US $50million and a growth of 60% in two years

–    founding sponsor of the first highly acclaimed shared ownership conference for industry specialists in Asia

–    influential within the industry, setting the standards for Corporate Social Responsibility to support local charities and communities

–    leading a team of 1,300 and ensuring professional development and life enhancement of all staff is given priority

As testament to Bryan’s values and commitment to Corporate Social Responsibility, when the tsunami struck in 2004, many Thai children were instantly orphaned. With a widespread presence in Thailand, Absolute were emotionally affected by the disaster and have since worked with charities such as “Phuket has been Good to Us” to help these children. Bryan Lunt, swam, cycled and ran with several of his management team in the Bintan Triathlon to raise money for this cause.  Bryan also supports the Christel House global foundation and charities in the wider Thailand communities such as with whom Absolute are working for the development of a new Cultural Centre and School in the North of Thailand.

Internally, he is also making his mark; with a strong personal belief in health and well-being, Bryan has worked hard to make a difference to the lives of his employees and has implemented many innovative company-wide well-being policies. That’s why staff in Asia are put through their paces on a regular basis by a personal trainer as part of Absolute Boot Camp . Staff also enjoy access to a company wellness programme and an in-house, alternative-therapy doctor.

Born in Liverpool, England in 1964 and now based in Hong Kong with his young family, Bryan Lunt is the ultimate visionary who has driven the company and its resorts to an unprecedented level. But certainly without doubt its Bryan personal touch and the desire to lead by example that continues to make the difference.

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